Across the Boardwalk from
The Steel Pier
Fralinger’s Virginia Avenue Store was across the boards from the famous Steel Pier. It opened April 11, 1925 following the Steel Pier Fire of November 17, 1924.
The photos above were from the 1960’s and featured the popular Piggy Bank of Taffy which was made from paper mache.
To learn more about Fralinger Novelty Packaging, click HERE.
The Virginia Ave store was destroyed once by fire on July 30th, 1954 and rebuilt on the same site. The store was open until September 11, 1981 when Resorts International Casino & Hotel canceled the lease and demolished the property for their future development. It became the site of Donald Trump’s Taj Mahal Hotel and Casino.
Fralinger’s
Virginia Ave Store
1935
Fralinger’s
Virginia Ave Store Scroll Sign Marquee 1935-36
Fralinger’s Virginia Ave Store
1949 Marquee
with 3-Sided with Neon Lighting
The date is based on the Virginia Theater marquee
featuring the 1950 film, “Union Station”.
Remember how many pigeons there used to be. So many, in fact,
that special low, pointy fences were installed at the top edges of buildings with signs
to keep them from turning their rear ends over the side and covering the signs with white bird poo.
By 2000, pigeons were gone and replaced by Laughing Seagulls that will swoop down and steal the food right out of your hand.
Fralinger’s
Virginia Ave Store
1958 Renovation
Before Piggy Bank
Fralinger’s
Virginia Ave Store 1958 Renovation
with Piggy Bank added
Fralinger’s Virginia Ave Store
1960’s
Full 2-Story
Porcelain Panels
with Neon Logo
and Piggy Bank
is gone
ahg3rd 